Grocery Outlet, operating under the trade name Grocery Outlet Bargain Market, is an extreme value grocery retailer based in Emeryville, California. The company’s current logo is a federally registered trademark that combines a red circular badge with the words “GROCERY OUTLET” and “BARGAIN MARKET” in contrasting lettering.
Design and History
The current Grocery Outlet logo is described in official USPTO trademark records as “a red circle with the stylized words ‘GROCERY OUTLET’ in white and underneath the stylized words ‘BARGAIN MARKET’ in yellow.” Red, white and yellow are claimed as features of the mark. The company first used the design in a different form as early as October 29, 2008, and the logo was registered with the USPTO under registration number 5920283 in 2019.[1]
An earlier trademark for the word mark “GROCERY OUTLET BARGAIN MARKET” was registered in 2009 under registration number 3604714. That registration covered the words as a standard character mark without a specific design element.[2] A newer application for the same red circle design was filed by Grocery Outlet, Inc. in 2025, indicating continued use and protection of the visual mark.[3]
In May 2026, Grocery Outlet filed a new image trademark application with the USPTO. The filing describes a mark consisting of “the stylized letter X” and includes design codes for incomplete circles and curved lines. The application is currently pending registration.[4]
Grocery Outlet’s corporate filings confirm that the company owns federally registered trademarks related to its brand, including “GROCERY OUTLET BARGAIN MARKET.”[5]
Meaning and Symbolism
The USPTO trademark record does not assign symbolic meaning to the logo’s colors or design elements. The official description is limited to the visual composition: a red circle containing white and yellow stylized lettering.[1]
Typography and Design
The USPTO describes the lettering in the logo as “stylized words,” confirming that the wordmark uses custom letterforms rather than a standard typeface.[1] The two-line arrangement places “GROCERY OUTLET” above “BARGAIN MARKET” within the circular badge.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
