Home Bargains logo with the word 'home' in italic on blue and 'bargains' in white on red.
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Home Bargains

Home Bargains is the trading name of TJ Morris Limited, a discount retail chain based in Liverpool, United Kingdom, operating hundreds of stores across the UK. It sells household goods, toiletries, food and general merchandise.
Home Bargains is the trading name of TJ Morris Limited, a discount retail chain based in Liverpool, United Kingdom, operating hundreds of stores across the UK [1]. The company is a familiar presence on British high streets, offering household goods, toiletries, food and general merchandise under its own fascia.Logo Index preserves an archived mark associated with Home Bargains, held here as a record of the retailer’s visual identity. The cited company sources do not document the designer, the date the mark was introduced, or any redesign history, so those details are not available here. The archived entry should be read as a preserved reference rather than a documented identity history.

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 30/09/2026.

Colors

4 colors

  • #EE3424Red, 55%

    RGB 238, 52, 36; CMYK 0, 78, 85, 7

    Black text 5.2:1 (passes AA)

  • #9FDDF9Blue, 30%

    RGB 159, 221, 249; CMYK 36, 11, 0, 2

    Black text 14.2:1 (passes AA)

  • #FFFFFFWhite, 12%

    RGB 255, 255, 255; CMYK 0, 0, 0, 0

    Black text 21.0:1 (passes AA)

  • #F36C61Red, 2.6%

    RGB 243, 108, 97; CMYK 0, 56, 60, 5

    Black text 7.1:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Retail

391 measured Retail logos

Only 19% of Retail logos in the archive use four or more colors.

  • Main color red22%
  • Wordmark56%
  • Four or more colors19%
  • Most common main color here: black29%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type
WordmarkClassified by AI
Proportions
4.8 : 1Horizontal
Ink coverage
100%0% empty space inside the outline
Symmetry
Mirror-symmetric100% left-right match
Outline
RectangularOverall silhouette
Complexity
Moderate14 shapes, about 358 points

Tints and shades

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#EE3424

#9FDDF9

Typography

Lettering style: Geometric sans, lowercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Montserrat, Outfit, Urbanist

Visual description

Classified by AI

Style
Flat, minimal, corporate
Layout
Lettering on its own
Techniques
Negative space
Text in the logo
home bargains

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