Kirkland’s Home is the retail banner of The Brand House Collective, Inc., formerly Kirkland’s, Inc., a specialty retailer of home décor and furnishings based in Brentwood, Tennessee. The company was founded in 1966 when Carl Kirkland opened a store in Jackson, Tennessee, with his cousin Robert Kirkland opening a similar store in Nashville. As of February 2025, the company operated 317 stores in 35 states under the Kirkland’s Home brand. [1] [2]
Design and History
Kirkland’s Home uses a script wordmark featuring the company name in flowing, connected letterforms. The mark is registered as a standard character trademark with the United States Patent and Trademark Office, meaning protection covers the wording itself rather than a specific stylized rendering. The “KIRKLAND’S HOME” word mark was filed in 2002 and remains registered and renewed as of March 2024. [3] A separate “KIRKLAND’S” trademark application was filed in 2010 and is also registered and renewed. [4]
The company’s own history page describes its evolution from a small gift shop chain in the 1970s through the 2000s into a home décor retailer with a nationwide footprint. [5]
In June 2025, Kirkland’s, Inc. announced plans to rebrand and change its corporate name to The Brand House Collective, Inc., reflecting its transformation into a multi-brand merchandising, supply chain and retail operator managing Kirkland’s Home alongside Bed Bath & Beyond, Overstock and buybuy Baby brands under its partnership with Beyond, Inc. [6] The corporate rebrand did not immediately change the Kirkland’s Home store banner. In September 2025, The Brand House Collective confirmed that between 250 and 275 of its stores would be rebranded as Bed Bath & Beyond locations over the following two years, with the Kirkland’s Home name expected to disappear from the US retail landscape. [7]
Meaning and Symbolism
The company describes its brand experience as offering “a curated, affordable selection of home décor and furnishings along with inspirational design ideas.” [8] Beyond this positioning statement, any interpretation of the script letterforms or monochrome treatment remains speculative.
Typography and Design
The Kirkland’s Home wordmark is rendered in a script style with connected letterforms, as visible in the company’s storefront signage and digital assets. The mark appears in a single dark tone, typically black, on light backgrounds. No official brand guidelines publicly document the specific typeface, exact color values, or construction rules for the logo. The designer of the wordmark is not publicly credited.
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