Nisa logo with the word Nisa in dark blue and a yellow brushstroke above.
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Nisa

Nisa is a United Kingdom symbol group and wholesale brand for independent convenience retailers, operated by Co-op Wholesale. Its identity changed in a 2025-2026 modernisation, after a black and yellow logo used from 2013.

Nisa is a United Kingdom symbol group and wholesale brand for independent convenience retailers, operated by Co-op Wholesale following the Co-op’s acquisition of Nisa Retail Limited in 2018.[1] The brand’s visual identity has undergone two significant changes in recent years, most recently a 2025-2026 modernisation that brought the Nisa look closer to that of its parent company.

Design and History

Nisa traces its origins to 1977, when Dudley B Ramsden and Peter Garvin formed the Northern Independent Supermarkets Association with 30 retailers.[1] The organisation merged with Today’s Group in 1987 to become Nisa-Today’s, later dropping the suffix to trade as Nisa.[1]

A logo used from 2013 featured a black and yellow theme, with the yellow appearing in the dot of the “i”.[2] This identity remained in place for over a decade, through the Co-op’s acquisition of Nisa in 2018.[1]

In November 2025, Co-op Wholesale announced plans to overhaul the Nisa symbol group with fresh branding and a new proposition.[3] The revamped fascia retained a yellow colour as a “nod to the Nisa heritage”, but strengthened the connection with Co-op by using its typeface and a navy blue background.[3] The first store featuring the new modernised fascia went live in Warrington, Cheshire, in February 2026.[4]

Co-op Wholesale Managing Director Katie Secretan said the new look was aimed at bringing the Nisa brand closer to that of Co-op, adding that Nisa “does feel a little outdated” and that modernising the symbol group was important to “stay bold and focused in the market”.[3]

Meaning and Symbolism

The yellow element retained in the 2025-2026 redesign was explicitly described by Co-op Wholesale as a reference to Nisa’s heritage.[3] The navy blue background was introduced to align the fascia more closely with the Co-op brand.[3]

Typography and Design

As part of the 2025-2026 refresh, the Co-op brand typeface was adopted for the Nisa logo.[2] The yellow dot of the “i” was made smaller in the updated logo, with the previous black background replaced by navy blue.[2]

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 30/09/2026.

Colors

2 colors

  • #2E2F79Blue, 86%

    RGB 46, 47, 121; CMYK 62, 61, 0, 53

    White text 11.7:1 (passes AA)

  • #F2CE3BYellow, 14%

    RGB 242, 206, 59; CMYK 0, 15, 76, 5

    Black text 13.7:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Retail

391 measured Retail logos

Only 20% of Retail logos in the archive use blue as the main color.

  • Main color blue20%
  • Wordmark56%
  • 2 colors24%
  • Most common main color here: black29%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type
WordmarkClassified by AI
Proportions
2.4 : 1Horizontal
Ink coverage
56%44% empty space inside the outline
Symmetry
Asymmetric43% left-right match
Outline
Free-formOverall silhouette
Complexity
Detailed5 shapes, about 652 points

Tints and shades

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#2E2F79

#F2CE3B

Typography

Lettering style: Geometric sans.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Montserrat, Outfit, Urbanist

Visual description

Classified by AI

Symbol shows
Yellow curved brushstroke
Style
Flat, minimal, hand-drawn
Layout
Lettering on its own
Techniques
Line art
Text in the logo
Nisa

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