Screwfix is a UK-based trade tools and hardware retailer, founded in 1979 as the Woodscrew Supply Company and headquartered in Yeovil, Somerset. The company is part of Kingfisher plc and operates more than 940 stores across the UK, Ireland and France.[1] The Screwfix visual identity is built around a typographic wordmark in blue and red, a colour combination the brand has long used across its retail and marketing materials.[2]
Design and History
Screwfix began life in 1979 as the Woodscrew Supply Company, issuing its first single-page mail order catalogue dedicated solely to screws. The first catalogue produced under the Screwfix Direct name appeared in 1992.[3] The company launched its first website in 1999, shortly before being acquired by Kingfisher plc later that year.[3]
In October 2025, Screwfix unveiled a major new brand platform called “No Stopping You”, created in partnership with M+C Saatchi Group UK. The platform launched with a multichannel campaign fronted by Sir Mo Farah, and was supported by a refreshed visual identity with new fonts, colour palette, photography and tone of voice.[4] M+C Saatchi had been appointed as Screwfix’s strategic and creative lead agency earlier that year following a four-way competitive pitch.[5]
The refreshed identity was developed to give Screwfix “a fresh identity that will now run right across the business”, according to Guy Bradbury, creative partner at M+C Saatchi Group UK.[4] The campaign was designed to unite Screwfix’s marketing under one identity and provide a framework for consistent communications across all customer touchpoints.[6]
Meaning and Symbolism
Screwfix’s blue and red colours have been described as its “trademark colours”, with the brand described as “immediately recognisable” for them.[7] The brand’s documented colour palette includes a blue tone (hex #0053A0) and a red tone (hex #EE1B24).[2]
The “No Stopping You” platform was built around Screwfix’s core reason to believe: convenience. The campaign highlights how Screwfix removes friction from the customer experience, showing that the brand is committed to making it as fast and simple as possible for tradespeople to get what they need.[4]
Typography and Design
The 2025 refreshed visual identity introduced new fonts as part of a broader update that also included a new colour palette, photography style and tone of voice.[4] The specific typeface used in the refreshed identity has not been publicly documented. The visual identity work was credited within M+C Saatchi Group UK to Darren Bowles as creative partner (visual identity) and Jon Hewitt as creative director (visual identity).[6]
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