Poshmark is a social commerce marketplace for new and secondhand fashion, home goods, and electronics, founded in 2011 in Redwood City, California. The platform’s visual identity has centered on a distinctive monogram mark and wordmark that have remained consistent through the company’s growth, including its acquisition by South Korean internet company Naver Corporation in 2023.
Design and History
The Poshmark logo features a stylized monogram of two interlocking “P”s, with one “P” upside-down and one right-side up, as documented in the company’s U.S. trademark registration for the “PP” mark.[1] The mark was introduced in 2011 alongside the company’s founding.[2] The monogram is accompanied by an uppercase wordmark in a sans-serif typeface.[2]
In March 2026, Poshmark launched its first major app redesign in 15 years, which the company described as “a meaningful evolution in how people discover, shop, and sell” on the platform.[3] The redesign, sometimes referred to as Poshmark 2.0, included a fully new visual identity alongside interface changes such as larger 3:4 portrait imagery and a renewed focus on color and typography.[4][5] The company framed the update as repositioning itself “from marketplace to style destination.”[3]
Meaning and Symbolism
The two interlocking “P” letters in the monogram directly reference the Poshmark name.[1] The mirrored arrangement, with one “P” upside-down and one right-side up, creates a symmetrical emblem that has been described as resembling an interconnected or infinity-like form.[6]
Typography and Design
The Poshmark wordmark is set in uppercase letters using a sans-serif typeface with clean, straight strokes.[6] The monogram appears in a deep burgundy-red tone, while the wordmark is rendered in black.[2] Brand color references associated with Poshmark include a dark mulberry shade (hex #610722) and a muted rose tone (hex #BC969B).[7][8] The company’s own website assets reference the logo as “logo-poshmark-magenta,” indicating the brand color is described internally as magenta.[9]
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