Sweet & Flower was a Brooklyn-based flower and candy shop whose visual identity was created by designer Celeste Prevost. The project gained attention in the design blogosphere around 2010, when Prevost’s work for the shop was featured and praised on several design blogs.[1]
Design and History
Celeste Prevost, a San Francisco-based designer and illustrator working under the name Design is Fine, created the identity for Sweet & Flower in 2010.[2][3] Prevost’s stated mission was to “keep it simple,” and she focused on creating identities for stores, restaurants and products.[3]
The Sweet & Flower identity was widely shared across design blogs in mid-2010, with one blogger noting that the work had already been featured by others before she highlighted it herself.[1] The mark is categorized as a line-based logo with spiral and swirl elements, reflecting the floral nature of the shop’s name.[2]
Meaning and Symbolism
The logo’s line, spiral and swirl shapes visually echo the flower component of the shop’s name.[2] The identity was designed for a shop that combined flowers and candy, a pairing reflected in the brand name itself.[1]
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