Altoros is a software development and IT services company founded in 2001 and headquartered in Pleasanton, California. The company provides consulting and managed services around cloud platforms, including Cloud Foundry, Kubernetes, and related open source technologies.[1][2]
Design and History
The Altoros wordmark is a simple, all-lowercase logotype that spells the company name in a clean sans-serif letterform. The mark is typically rendered in a deep burgundy red, with black used as a secondary color in the brand palette.[3] Brand color data for the company’s primary website lists a muted red tone (hex #A8393B) alongside neutral grays and black.[4]
The company was founded in 2001 as an outsourcing software development vendor before expanding into platform-as-a-service, DevOps, big data, and cloud computing consultancy.[5] Renat Khasanshyn cofounded Altoros and serves as its CEO.[2]
Altoros registered the Altoros name as a European Union trademark in 2015 through Altoros, LLC, claiming burgundy and black as the colors used in the mark.[3] The company has also operated under the Altoros Labs brand for its custom software development services.[6]
Meaning and Symbolism
The trademark registration confirms only the colors claimed (burgundy and black) and does not describe any graphic symbol or emblem.[3] The company’s current branding appears to rely primarily on its wordmark rather than a pictorial symbol.
Typography and Design
The Altoros wordmark uses a clean, modern sans-serif typeface in lowercase letters. The brand color palette, as documented by brand asset tracking, centers on a deep red tone (hex #A8393B) with supporting neutral tones of off-white and near-black.[4]
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