Xait is a Norwegian software company founded in 2000, headquartered in Stavanger, that develops collaborative document creation, automation and intelligent pricing software for enterprise sales teams.[1] The company is best known for XaitPorter, a co-authoring platform used for complex documents such as bids, proposals and regulatory submissions.[1]
Design and History
Xait was founded in 2000 in Stavanger, Norway.[2] The company initially developed a content management system called XaitExposure and a customer relationship management product called XaitExonerate before shifting focus to collaborative document software in 2002.[2]
One documented brand consolidation event occurred in January 2024, when the French subsidiary Jack, formerly known as Jack in the Box and part of the Xait group since January 2022, changed its name to Xait.[3] The company stated the name change was intended to consolidate the brand under a single identity and create a stronger, more coherent market image, with the subsidiary benefiting from the recognition and brand image of the Xait group.[3] The French website was also refreshed with new product and business content at that time.[3]
Xait has also grown through acquisitions, including BlueprintCPQ in 2020 and Privia in 2021, expanding its product portfolio into configure-price-quote software and government contracting proposal management.[4][5]
Meaning and Symbolism
The company’s own website and press releases do not provide a description of the mark’s visual elements or their significance.
Typography and Design
The company does not publish brand guidelines or design specifications publicly. Details about the wordmark’s typeface or the mark’s exact color values cannot be verified from primary sources.
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