Qustodio is a parental control and digital wellbeing software company founded in Barcelona in 2012 by cybersecurity experts Eduardo Cruz, Josh Gabel, and Josep Gaspar. The company name derives from the Latin word custodia, meaning guardian or protection, a reference to the brand’s core mission of keeping children safe online. In 2022, Qustodio became part of Qoria (formerly Family Zone), an Australian digital safety company. [1] [2]
Design and History
In August 2021, Qustodio announced a comprehensive visual refresh, described by the company as “a new look” and “new branding.” The update introduced distinct color-coded app icons: a purple icon for the Kids App and a green icon for the Qustodio Parents App, designed to make the two applications easier to differentiate in app stores. The refresh also extended to the Parents App interface and the Qustodio website, with updated colors and feature explainers intended to simplify how parents set rules and monitor activity. [3]
As part of the same 2021 rebrand, Qustodio replaced the children’s profile avatars with animal-based illustrations, allowing families to choose a favorite animal together. The company stated that the new branding preserved all existing features and multi-device protection while making the product easier to navigate. [3]
Qustodio maintains a press room offering logo and product shot materials for media use, though the company does not publicly document the specific designer or agency responsible for the 2021 visual identity. [4]
Meaning and Symbolism
The Qustodio name itself carries the brand’s central meaning: it references the Latin term custodia, which translates to guardian or protection. This naming choice directly reflects the company’s purpose of providing parental oversight and online safety for children. [2] The 2021 color scheme reinforces this functional distinction, with purple identifying the child-facing app and green identifying the parent-facing app, a practical color-coding system rather than a symbolic one. [3]
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