Sprinklr is a New York-based enterprise software company founded in 2009 by Ragy Thomas, providing an AI-native platform for unified customer experience management (Unified-CXM) across more than 30 digital channels. The company went public on the New York Stock Exchange on June 23, 2021, under the ticker symbol CXM. [1]
Design and History
Sprinklr launched a company rebrand in connection with its June 2021 IPO. The rebrand was developed confidentially by an internal design team, which built the new logo and color scheme and created the brand style guide distributed across the company. The new brand standards and visuals were revealed on the day of the IPO. [2]
The current logo mark is documented in Sprinklr’s USPTO trademark filing (Serial Number 97438271, filed June 2022). The official mark description states: “The mark consists of a design consisting of three small sprays of liquid and one big spray of liquid curving out in an upward direction, with the word ‘SPRINKLR’ to the right of the design.” [3]
A separate trademark filing for the logo design alone (Serial Number 90694827, filed October 2021) describes the mark as “a design consisting of three small sprays of liquid and one big spray of liquid curving out in an upward direction,” without the wordmark. [4]
Meaning and Symbolism
The spray-of-liquid motif in the logo directly references the company name, which evokes the action of sprinkling or distributing outward. The trademark description confirms the visual is a literal depiction of liquid sprays curving upward, consistent with the brand name’s suggestion of spreading engagement across many channels. [3]
Typography and Design
The full logo combines the spray symbol with the word “SPRINKLR” set to its right, as documented in the USPTO trademark filing. [3] The company’s official website and product pages display the wordmark in a lowercase, rounded sans-serif style, though no official source documents the specific typeface used. Sprinklr’s own brand asset files, referenced in third-party usage, include variations such as a stacked secondary logo format labeled “Sprinklr-Logo-SecondaryUse-Stacked-Positive-RBG,” indicating the brand system includes multiple approved logo configurations. [5]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
