UiPath is an enterprise automation and AI software company founded in Romania and now headquartered in the United States. The company’s visual identity centers on a robot character mark that reflects its core business of robotic process automation (RPA).
Design and History
UiPath released its current logo in May 2019, a change the company described as part of a new design philosophy and design system that would support the future of the brand.[1] The 2019 logo was adopted across UiPath products, including the Studio interface, which “embraced” the new mark in its 2019.6 beta release.[2]
The current mark, as described in UiPath’s U.S. trademark filing, consists of “a blue disc-like character with two arms, one orange leg, and a domed head.”[3] The trademark application claims blue and orange as features of the mark.[3] A related trademark filing for the “UI” mark describes “a circular orange character with two arms terminating in microphones, three legs, and electrodes,” also claiming blue and orange colors.[4]
Prior to the 2019 rebrand, UiPath used a different visual identity. The company’s earlier branding featured a blue color scheme, and forum users noted that older UiPath icons and favicons remained blue after the orange logo was introduced.[5]
Meaning and Symbolism
UiPath’s official brand guidelines describe the company’s color usage in functional terms tied to its product ecosystem. The guidelines state that “Robotic Orange” is used to represent robots, “Agentic Teal” represents agents, and “Bright White” (or black on light backgrounds) represents people.[6] The brand book describes the identity as marking “a pivotal moment, not just in how we look, but in who we are becoming.”[6]
The robot character in the logo aligns with UiPath’s long-standing vision of “A Robot for Every Person,” a phrase the company used in its product communications and trademark filings.[7][8]
Typography and Design
UiPath’s brand guidelines specify that the corporate logo is used for formal or official communications, with a white-out version for colored backgrounds and a black logo with an orange “i” reserved for white backgrounds.[6] The guidelines recommend a minimum logo size of 80 pixels for digital formats and 1 inch (25 mm) for print.[6]
The brand guidelines also note that orange should appear in all UiPath communications, with blue playing a secondary supporting role.[9]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
