IF Brommapojkarna, commonly known as BP, is a Swedish football club based in the Bromma borough of western Stockholm. Founded in 1942, the club is recognized as one of Europe’s largest football organizations by number of active teams and players, with roughly 250 teams and around 4,000 players across its men’s, women’s and youth sections.[1][2]
Design and History
The club’s official name, Idrottsföreningen Brommapojkarna, translates roughly to “the Bromma boys,” and the full name appears in the club mark.[3] In practice, the club communicates almost exclusively under the abbreviation BP, a branding decision tied to its status as Sweden’s largest girls’ football organization.[3] Official club guidelines state that the full club mark is used in competitive contexts, while BP and “BP Fotboll” are used in everyday communication.[4]
In 2017, the club publicly discussed a possible name change to simply “BP,” prompted by concerns that the name Brommapojkarna (“the Bromma boys”) was not inclusive of the club’s many female players. At the time, the club’s communications manager noted that the full name appeared in the club mark and in official registration, but that BP was used almost exclusively in external communication.[3] A formal proposal to change the name was voted down at the club’s annual meeting in January 2018.[5]
In March 2018, the Swedish advertising agency Pool created an unsolicited mock-up proposing a modified version of the club’s logotype that replaced “Pojkarna” with “Polarna” (roughly “the pals”), a concept intended to allow the club to keep its BP brand while signaling inclusivity. The agency offered the design to the club free of charge, but it was a speculative proposal rather than an adopted identity.[5]
Meaning and Symbolism
The club’s traditional colors are red and black, as documented in multiple club references.[6][7] A 2024 special edition jersey celebrating the Allsvenskan’s centenary used a retro design evoking the club’s first kit from 1942, featuring a bold red base with “BP” lettering in place of the club crest.[2]
Beyond the documented red-and-black palette, detailed visual descriptions of the current crest, including any gradient treatments or specific heraldic elements, are not reliably documented in available primary sources. The club’s own brand guidelines confirm that the full club mark exists and is reserved for competitive use, but they do not provide a public description of its visual components.[4]
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