IF Karlstad Fotboll is a Swedish football club based in Karlstad, formed in 2019 through the merger of Carlstad United BK and Karlstad BK. The club unveiled its first visual identity in January 2020, shortly before its debut season. The mark was developed by a Karlstad-based advertising agency, though the agency’s name is not documented in available sources. The club’s nickname is “SvartBlå” (BlackBlue), reflecting its colors. [1] [2]
Design and History
The club’s first logo was introduced on January 8, 2020, via an official club announcement. According to the club, it was a given that the crest would feature the club colors black and blue. The club provided a wish list to the Karlstad advertising agency that produced the mark. [1]
The logo features a smiling sun as its central motif, rendered in the club’s colors of black, white, and blue. The sun symbol references Karlstad’s reputation as one of the sunniest towns in Sweden, which is reflected in the city’s slogan “Sola i Karlstad” (the Sun in Karlstad). [3] [1]
The club was formed on November 25, 2019, when Carlstad United BK and Karlstad BK agreed to merge. The new name, IF Karlstad Fotboll, was chosen jointly by both clubs. The identity was created as part of the launch of this new entity, which began play in the 2020 season. [2] [3]
Meaning and Symbolism
The smiling sun in the crest is a direct reference to Karlstad’s identity as a city associated with sunshine. Karlstad is reputed to be one of the sunniest towns in Sweden, and the city’s slogan is “Sola i Karlstad” (the Sun in Karlstad). The club’s official statement noted that symbolically, it was difficult to avoid the sun when considering Karlstad as a city, and including it felt natural. [1] [3]
The black and blue palette was predetermined as the club colors, and the logo incorporates these alongside white. The club’s nickname “SvartBlå” (BlackBlue) further reinforces this color identity. [1] [4]
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