Cedec is a French swimwear brand whose visual identity has been associated with a logo designed by Jean Delaunay at the agency Look in 1960.[1] The company itself was founded in 1973 by Pierre Cedec, with the goal of producing swimwear suitable for different types of swimmers.[1]
Design and History
The Cedec symbol was created in 1960 by Jean Delaunay at the Look agency, more than a decade before the swimwear company was established in 1973.[1] The mark is categorized among spiral and rotation-style logos, suggesting a design built around circular or rotational motion.[1]
In 1997, Cedec became a member of the International Swimwear Association (ISA).[1] The brand reports representation in more than 100 countries worldwide.[1]
Meaning and Symbolism
Documented interpretation of the Cedec mark is limited. The logo’s categorization as a spiral and rotation design points to a visual language of circular movement, though no official source confirms a specific symbolic meaning tied to swimming or athletic motion.[1]
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