Färjestad BK, commonly abbreviated as FBK, is a Swedish professional ice hockey club based in Karlstad, competing in the Swedish Hockey League (SHL). The club was founded on 10 November 1932 as Färjestad Bollklubb, initially as a bandy and football association, with ice hockey added later. The club’s visual identity is built around a green and white club badge, with gold as a supporting accent, and the colors have become deeply tied to supporter culture and regional identity.
Design and History
The club’s official colors are green, white, and gold, and the current badge is a green and white emblem that has been described by supporters as a shield-like mark. The green color has a documented origin that predates the club itself. According to the club’s own history page, the predecessor neighborhood club Rudshovs BK printed green-colored membership cards to build club spirit, and that practice laid the foundation for green becoming the dominant color in FBK’s club badge, a status it retains to this day. [1]
In 2007, a columnist for Aftonbladet described Färjestad’s club badge as having a dated, 1960s character, suggesting the mark had remained largely unchanged for decades. [2] No documented redesign of the badge itself has been found in the research.
The most significant documented visual change in the club’s identity occurred not in the badge but in the match jerseys. From the early 1990s until 2006, Färjestad played in purple and yellow uniforms, colors tied to its main sponsor, the coffee company Löfbergs Lila. In May 2006, the club confirmed it was considering abandoning the purple jersey in favor of a green and white one, with marketing director Thomas Rundqvist stating that playing in a jersey with the same colors as the club badge was one option under consideration. [3] Later that month, the club presented its new match jerseys, with black replacing purple as the dominant color on the home uniform, while the jerseys retained elements of the club colors green, white, and gold. On the road, white became the primary color. [4]
Meaning and Symbolism
An academic thesis from Karlstad University examined Färjestad BK’s club badge and club colors as symbols of identity and community. The study concluded that the badge and colors function as totems for supporters, appearing in various contexts before, during, and after ice hockey games, and that they help create and maintain a sense of the sacred and profane within the fan community. [5] The supporter chant “Vi är gröna-vita, vi är Färjestad!” (“We are green-white, we are Färjestad!”) further illustrates how the green and white colors are embedded in the club’s fan identity. [5]
Typography and Design
No official documentation has been found identifying the specific typeface used in the Färjestad BK badge or describing its typographic construction in detail. The badge is known to feature the club’s initials, and the mark has been described by a Swedish sports journalist as having a dated, 1960s-era appearance. [2] Without a primary source confirming the typeface or design specifications, further typographic claims cannot be verified.
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