Greenock Morton logo with a ship, football, and club name in a badge.
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Greenock Morton

Greenock Morton Football Club is a Scottish professional club based in Greenock, Inverclyde, formed in 1874 and playing in the Scottish Championship. Its crest comes from the Greenock coat of arms, with a commemorative 150th anniversary crest released in October 2023.

Country: Scotland

Industry: Sports

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Greenock Morton Football Club, commonly known as Morton or The Ton, is a Scottish professional football club based in Greenock, Inverclyde. Established as Morton Football Club on 4 October 1874, the club changed its name to Greenock Morton in 1994 and now competes in the Scottish Championship at Cappielow Park.[1]

Design and History

The club’s crest is derived from the Greenock coat of arms, and some variation of it has been in use since 1978.[2] Before this, from 1964, a simpler badge bearing the club’s name and three stars was used on occasion.[2]

In October 2023, the club revealed a commemorative crest to mark its 150th anniversary. This crest was used on the 2024/25 kits and across a new range of merchandise.[3] The 2024/25 home kit, which carried the commemorative crest, was designed by Morton fan Gavin MacIntosh and incorporated the club’s traditional blue and white hoops with gold highlights.[4]

Meaning and Symbolism

The club’s crest features a sailing ship, a motif taken from the town’s coat of arms that symbolises Greenock’s shipbuilding and maritime heritage.[5] The link between Greenock and Morton is seen directly in this crest element.[5]

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Logo data

Measured from the original SVG file on 01/10/2026.

Colors

8 colors

  • #369ACFBlue, 43%

    RGB 54, 154, 207; CMYK 74, 26, 0, 19

    Black text 6.7:1 (passes AA)

  • #FDE100Yellow, 25%

    RGB 253, 225, 0; CMYK 0, 11, 100, 1

    Black text 15.9:1 (passes AA)

  • #000000Black, 8.7%

    RGB 0, 0, 0; CMYK 0, 0, 0, 100

    White text 21.0:1 (passes AA)

  • #72AED8Blue, 8.6%

    RGB 114, 174, 216; CMYK 47, 19, 0, 15

    Black text 8.8:1 (passes AA)

  • #D5E7EDBlue, 4.9%

    RGB 213, 231, 237; CMYK 10, 3, 0, 7

    Black text 16.5:1 (passes AA)

  • #79282AMaroon, 4%

    RGB 121, 40, 42; CMYK 0, 67, 65, 53

    White text 9.8:1 (passes AA)

  • #FAC903Gold, 3.7%

    RGB 250, 201, 3; CMYK 0, 20, 99, 2

    Black text 13.4:1 (passes AA)

  • #AFC53DGreen, 2.4%

    RGB 175, 197, 61; CMYK 11, 0, 69, 23

    Black text 10.9:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Sports

2,708 measured Sports logos

  • Main color blue26%
  • Emblem51%
  • Four or more colors85%

From measured files, not tags. Updated 29/10/2026.

Structure

Logo type
EmblemClassified by AI
Proportions
1 : 1.0Roughly square
Ink coverage
29%71% empty space inside the outline
Symmetry
Nearly symmetric81% left-right match
Outline
Free-formOverall silhouette
Complexity
Detailed61 shapes, about 1,855 points

Tints and shades

Click a step to copy

#369ACF

#FDE100

Typography

Lettering style: Geometric sans, uppercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Montserrat, Outfit, Urbanist

Visual description

Classified by AI

Symbol shows
Sailing ship and football
Style
Flat, vintage, detailed
Layout
Enclosed emblem
Techniques
Badge
Text in the logo
GREENOCK MORTON F.C. LTD 1874

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Same main color, same industry

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