Luminosity Gaming is a Canadian esports organization founded in early 2015 by Steve Maida, based in Toronto, Ontario.[1][2] The organization is an Enthusiast Gaming brand.[3] Its visual identity centers on a circular emblem featuring an eye-like form built around an “L” structure, rendered in light blue and white.
Design and History
In June 2018, Luminosity Gaming redesigned its logo, updating it to a more modern version of the recognizable “LG eye.”[4] The redesign removed the gradients of the previous logo, replacing them with a cleaner color scheme featuring the organization’s signature light blue.[4] The new mark was also made entirely contained within a circle, whereas the older version had a stray eyelash extending beyond the circular boundary.[4]
Light blue and white are described as the main colors of Luminosity, appearing on official team merchandise such as the 2022 pro jerseys.[5]
Meaning and Symbolism
The logo was designed to have an “L”-like structure in the middle, representing the team name “Luminosity.”[4] The mark is enclosed in a circle representing the principles of the circle of life.[4] The blue backing represents “Luminosity,” meaning to be luminous or illuminate, which the organization described as representing hope, inspiration and positive energy.[4]
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