Keeper Security is a cybersecurity company founded in 2009 by CEO Darren Guccione and CTO Craig Lurey, based in Chicago, Illinois [1]. The company provides password management, privileged access management and related identity security products [2].
Design and History
Keeper Security unveiled a complete brand refresh on June 25, 2019, updating its icon, wordmark and typeface, and adding the tagline “Cybersecurity Starts Here” [3]. The redesign was created by the agency ColorJar, which handled logo design, visual system and digital design for the project [4].
The previous logo, registered with the USPTO, depicted a gold lock with a black “@” symbol in the middle and the word “Keeper” in gold on a black background [5]. The 2019 refresh replaced this literal padlock-and-at-sign imagery with a new abstract emblem [6].
The current icon is described by the company as evoking a “security token,” a unique seal made of sharp and precise incisions, recalling a biometric scan or a coin, with a capital “K” hidden in the design [3]. The USPTO registration for the K icon describes it as “a round emblem in black with a stylized gold K in the center comprised of multiple gold lines” [7].
Meaning and Symbolism
The company states that the new icon was designed to evoke a “security token,” with sharp, precise incisions recalling a biometric scan or a coin [3]. The design intentionally incorporates a capital “K” that viewers can spot on closer inspection [4].
Keeper deliberately retained its black and gold color scheme in the redesign “to preserve a sense of continuity” with the earlier brand [3]. The official brand colors are black (#000000) and gold (#FFC700), as listed in the company’s brand guidelines [8].
Typography and Design
Keeper’s 2019 refresh included an updated wordmark and typeface, described by the company as reflecting the shapes of the new icon, “sleek and modern yet still robust and trustworthy” [3]. The redesign also introduced a new fill (lock) icon for the mobile app and browser extension, rolled out alongside the logo in late June 2019 [9].
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