Lightricks is an AI-first technology company founded in 2013 in Jerusalem, Israel, that develops creative applications including Facetune, Photoleap, Videoleap, and LTX Studio [1]. The company describes its mission as bridging the gap between imagination and creation, building AI photo and video generation models that power its apps and platforms [1].
Design and History
The current Lightricks corporate mark consists of a design of three overlapping ovals, as documented in a U.S. trademark filing by Lightricks Ltd. filed on March 18, 2025 [2]. The USPTO record describes the mark as “a design of three overlapping ovals” [3]. The trademark application covers software-as-a-service offerings, specifically non-downloadable software enabling the conversion and creation of text to video [2].
Lightricks has registered multiple trademarks over the years. A separate logo trademark filed in 2020 and registered in 2021 depicts a stylized owl in flight [4]. The company has also filed word marks for product names such as Enlight Photofox and Filtertune by Lightricks [5].
In 2020, the company’s Enlight family of apps was transformed into the Lightricks Creativity Kit, receiving a new look along with new product additions, as shown in design work shared by the brand team [6]. This period marked a visual transition as the company consolidated its product lineup under the Lightricks name.
Meaning and Symbolism
No official documentation from Lightricks explaining the intended symbolism of the three overlapping ovals mark was found in the research. The company’s brand assets list two primary colors: Picton Blue (hex #4CC7E1) and black (hex #000000) [7]. Beyond the trademark description of overlapping ovals, no verified interpretation of the mark’s meaning is available from official sources.
Typography and Design
Lightricks maintains an in-house Brand Design Team responsible for defining the visual language of Lightricks as a brand and its products [8]. The company’s Chief Product Officer, Daniel Berkovitz, holds a degree in visual communication from a joint program of Bezalel Academy of Arts and Design and the Hebrew University of Jerusalem, with a major in typography and type design [1]. However, no specific typeface used in the Lightricks wordmark is documented in official sources.
The company’s official press kit, which includes Lightricks logos and app logos, is distributed through its press resources [1]. Brand asset aggregators list the Lightricks logo in both monochrome and combined color variants, with the Picton Blue and black palette noted above [7].
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