Make is a visual automation platform launched in February 2022 as the rebranded successor to Integromat, a no-code integration tool founded in 2012 and headquartered in Prague, Czech Republic. The company introduced the Make name, logo, and visual identity alongside a new flagship platform on February 22, 2022, with the stated goal of capturing a broader vision for a world where everyone has the power to innovate without limits. [1]
Design and History
The Make logo was introduced as part of a complete rebrand from Integromat, which had maintained a largely unchanged visual identity since its creation. The rebrand was driven by a perceived disconnect between the Integromat brand and the product’s expanding role beyond simple integrations, with the company describing the old brand as sounding “old and complicated.” [2] [3]
The design agency Mucho was responsible for the branding work, including the name change and logo design. Mucho’s solution resulted in a logo representing a chain reaction, described as a metaphor for automation scenarios. The agency chose simplicity to handle the complexities of the visual language, given the co-branding required with the hundreds of external brands in the Make ecosystem. [2]
Make’s official description of its logo refers to it as the “domino” symbol. According to the company, the tipping dominos symbolize a simple action that launches a sequence of events, with endless possibilities and outcomes. [4]
The design studio Aither was separately engaged to redesign the Make website, create new assets and animations, and integrate the new rebrand into the platform, working to align the digital presence with the product’s functionality while maintaining the brand’s identity. [5]
Meaning and Symbolism
The domino symbol is the central element of the Make identity. The company states that the tipping dominos symbolize a simple action that launches a sequence of events, with endless possibilities and outcomes. This chain-reaction concept was chosen by Mucho as a direct metaphor for how automation scenarios work on the platform. [4] [2]
The brand name itself was selected for its meaning as a verb that captures what users do on the platform. Make’s leadership explained that the name represents the evolution of the product and the spirit of its customers, reflecting a shift from rigid, repetitive jobs to flexible, empowering work. The company described its users not as users but as “Makers.” [1]
Typography and Design
The Make logo uses a purple and pink color gradient for the domino icon, with the wordmark “make” rendered in black. The company stated that the organic, creative, and exciting nature of the platform is conveyed through the purple pink color gradient. [4] [6]
The rebrand replaced the aging blue and gray hues of Integromat with the vibrant pink and purple gradient for the icon and black for the wordmark. [6] The Make module color within the platform’s own ecosystem is documented as #6e21cc, a purple tone used to identify Make modules in the automation interface. [7]
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