SurveySensum is an AI-enabled customer experience management platform that helps businesses build, distribute, and analyze NPS, CSAT, CES, employee, and market research surveys. The platform was launched in June 2019 as a product of NeuroSensum, a neuroscience-based market research firm founded by Rajiv Lamba in February 2018. SurveySensum was created to make market research accessible and affordable for small and mid-size enterprises, offering survey software at roughly one-tenth the rates charged by conventional research agencies. [1]
Design and History
SurveySensum’s visual identity consists of a wordmark paired with an abstract symbol. The logo uses a multi-blue palette that includes navy, bright blue, and light blue tones alongside black. Brand asset databases list the company’s brand colors as including hex codes such as #FF7252 (Persimmon), #CCDFFF (Periwinkle), #154295 (Tory Blue), and #071939 (Black Pearl), though these represent the broader brand palette rather than a single official specification. [2]
The platform’s name combines “survey” with “sensum,” a Latin-derived term relating to perception or feeling, reflecting the company’s origins in neuroscience-based consumer research. SurveySensum was developed by NeuroSensum, which used tools like EEG brainwave mapping, eye-tracking, and facial coding for market research before pivoting to a self-service survey SaaS model. [1] The company raised a Series A round led by SIG China in May 2019, shortly before the SurveySensum product launch. [3]
SurveySensum operates as a distinct product brand under the NeuroSensum umbrella, with Lamba serving as CEO of SurveySensum and global managing director of NeuroSensum. [4] The platform has expanded over time to include employee experience surveys (added in 2021) and an AI insights layer called SensAI (launched in 2024). [5]
Meaning and Symbolism
The abstract mark in the SurveySensum logo is not accompanied by any publicly documented official explanation of its symbolism from the company. The visual identity relies on a coordinated blue color scheme, which is a common choice in the customer experience and enterprise software sector. No official designer or agency attribution for the logo has been publicly documented.
Typography and Design
The SurveySensum wordmark uses clean, modern sans-serif letterforms typical of SaaS branding. The logo is designed to work across digital applications including the platform’s dashboard interface, survey templates, and marketing materials. The company also offers white-label survey solutions that allow clients to apply their own logos, colors, and fonts to surveys distributed through the platform. [6]
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