Campspot is an online marketplace and reservation platform for campgrounds, RV resorts, cabins, and glamping sites, founded in 2015 and headquartered in Grand Rapids, Michigan.[1] The company’s visual identity centers on a wordmark paired with a locator-point symbol containing a tree outline, a design registered as a trademark with the United States Patent and Trademark Office.[2]
Design and History
The Campspot logo combines the word “CAMPSPOT” with a locator point icon that contains the outline of a tree.[2] The locator point, a common map-pin motif, visually ties the brand to the act of finding and selecting a specific campsite, while the tree outline connects the mark to the outdoor camping environment. The trademark registration, filed under serial number 88872949 and assigned to RezPlot Systems, LLC, describes the mark as consisting of the word “CAMPSPOT” positioned to the right of the locator point.[2]
Campspot was founded in 2015 to bring a modern booking experience to the camping industry, and the company launched its consumer marketplace in the winter of 2020.[1] The company’s tagline, “Find your Campspot,” appears prominently on its website and reinforces the locator-point concept embedded in the logo.[3]
Meaning and Symbolism
The trademark registration provides the most authoritative description of the logo’s elements: a locator point containing the outline of a tree, with the wordmark to its right.[2] The locator point functions as a map-style pin, suggesting the act of pinpointing a destination, while the tree outline references the natural outdoor setting of the camping experience. The USPTO classification for the mark includes “evergreens and other trees or bushes of triangular or conical shape” and “pins, arrows, and flags denoting electronic mapping and navigation,” confirming the intended visual reading of the symbol.[2]
Typography and Design
The wordmark “CAMPSPOT” appears in a clean sans-serif typeface, rendered in all capital letters, positioned to the right of the locator-point symbol.[2] The brand’s color palette includes a green tone commonly associated with the outdoor camping sector, though official brand guidelines with exact color specifications are not publicly documented in the available sources.
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