StudentUniverse is an online travel booking service for students and youth, launched in the US in 2000 and acquired by Flight Centre Travel Group in 2015. The brand is headquartered in Boston with offices in London, Brisbane and the Philippines. [1]
Design and History
In April 2015, StudentUniverse rolled out a mobile-first, multi-million dollar makeover that included both a new website and a new logo. The company described the new site as image-heavy and modern, with the new icon reflecting its mission to make global experiences possible for young travelers. [2]
The new icon was dubbed the “crossroads.” According to the company’s announcement, it represents freedom and choices, movement and travel, and signifies possibilities. [2]
The 2015 rebrand came ahead of the company’s acquisition by Flight Centre Travel Group in December of that year. [3] The makeover also preceded the June 2015 launch of the Flights by StudentUniverse mobile app. [4]
Meaning and Symbolism
StudentUniverse’s own description of the crossroads icon is the only documented source of its symbolism. The company stated that the icon represents freedom and choices, movement and travel, and signifies possibilities for young travelers. [2]
Typography and Design
No designer or agency has been publicly credited for the 2015 StudentUniverse logo. The company’s announcement described the new site as image-heavy and modern but did not disclose the designer, typography, or exact color specifications of the new mark. [2]
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