Ducati Corse is the racing division of the Italian motorcycle manufacturer Ducati, based in Borgo Panigale, Bologna. The brand is characterized by strong graphics and a sporty, racing-inspired look that extends across the company’s racing team and its official apparel and lifestyle collections [1].
Design and History
The current Ducati Corse logo was unveiled at the EICMA motorcycle show in Milan in November 2009, presented to the international press prior to the official unveiling of Ducati’s 2010 product range [2]. Ducati described the new mark as “an evolution of the historic brand in the form of a new graphic,” following the launch of the new Ducati company logo at the previous year’s EICMA show [2]. The update brought the Corse arm of Ducati more in line with the company’s new branding [3].
The 2009 redesign was described as a “celebratory” logo change, and it formed the livery basis for two 2010 special edition superbikes, the 1198 S Corse and 1198 R Corse, which celebrated Ducati’s world titles in Superbike and Superstock [4][2]. The new logo was also displayed on the Hypermotard 1100EVO SP’s front beak section in its red-themed and white-themed Corse liveries [2].
The Ducati Corse shield is a distinct sub-brand mark within the Ducati family of logos. Ducati’s licensing partner describes Ducati Corse as “symbolized by its World SBK and MotoGP leading motorbikes” and characterized by “strong graphics, sporty look, racing inspired products for fans” [1].
Meaning and Symbolism
The 2009 Ducati Corse logo closely follows the design of the Ducati company logo introduced a year earlier, with racing-specific additions. A contemporary report noted the new emblem matched the general Ducati shield design, with the addition of carbon-fiber detailing and the Italian national tricolor colors [5]. The Italian flag colors (green, white, and red) are a classic element of Ducati racing livery [6].
For the 2026 apparel collection, the Ducati Corse line features a signature fluorescent red graphic curve designed by Aldo Drudi, described as a symbol of movement, speed, and performance that functions as a unifying design language across the collection [7]. Drudi Performance has also designed graphics for Ducati Corse helmets and technical apparel, including the Ducati Corse V5 helmet and the Ducati Corse C5 leather jacket [8][9].
Typography and Design
The Ducati Corse shield contains the “DUCATI CORSE” wordmark in white lettering across the top of the badge, with the shield rendered in red with a black inset and chrome-edged detailing [10]. The mark is available as a metal insignia and as an embossed rubber key ring featuring the Ducati Corse logo alongside the Italian flag [11][12].
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