Delhi Capitals is the Indian Premier League (IPL) franchise representing Delhi, rebranded from Delhi Daredevils in December 2018. The new identity was unveiled on 4 December 2018, introducing a new name, crest, colors and overall look for the team.[1]
Design and History
The Delhi Capitals logo was introduced as part of a complete rebranding of the franchise formerly known as Delhi Daredevils. The team’s co-owners, Parth Jindal and Kiran Kumar Grandhi, explained that the name change was intended to give the brand a refresh and create an identity that the people of Delhi could resonate with.[2]
The logo features three tigers at its core, described by the franchise as “a roaring logo imbibing 3 tigers.”[2] Co-owner Parth Jindal stated that the logo was inspired by the design of Parliament House, with the tiger representing India’s national animal and the three tigers idea derived from the Ashok Chakra.[3]
According to the franchise’s official description, the crowning element of the logo represents the Parliament, described as “the centre of all action; a place where strategies are made.” At the logo’s core is a ferocious tiger, representing “the spirit of Delhi, hungry to win.” The shield element signifies defence, while the tiger reflects the attacking spirit of the team.[1]
Meaning and Symbolism
The franchise retained its old red and blue color combination in the new logo.[3] According to the official team announcement, red symbolizes “the raw edge,” while blue represents “the team’s steadfast confidence.” A yellow element is also present, described as representing a “subtle vitality” that pulsates beneath the ferocity.[1]
The franchise described the logo as representing “the hunger of prowling tigers and the importance as that of the Parliament.”[4] The new identity was launched under the tagline “This Is New Delhi.”[2]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
