Indian Overseas Bank (IOB) is an Indian public sector bank headquartered in Chennai, founded on 10 February 1937 by Shri M.Ct.M. Chidambaram Chettyar [1]. The bank’s visual identity centers on a blue abstract emblem paired with the bank’s name in English and Hindi.
Design and History
The Indian Overseas Bank emblem is an abstract motif built from the bank’s acronym “IOB” [2]. The mark depicts two three-layered tilted square boxes aligned diagonally side by side, with a three-stroke arrow above them [2]. The bank’s logo appears on its official website and corporate materials in a horizontal lockup that includes the wordmark and the abstract symbol [3].
The bank was nationalized in 1969 as one of 14 major banks [4]. The SVG file of the logo has been available on Wikimedia Commons since 2011, indicating the mark has been in use for over a decade [3].
Meaning and Symbolism
According to an analysis of Indian bank emblems, the two tilted square boxes in the IOB logo denote multi-layered security of operations and the trust generated by that security [2]. The three-stroke arrow at the top represents growth, achievement, and progress [2]. The blue color used in the logo is associated with trust and confidence [2].
Typography and Design
The Indian Overseas Bank logo uses a single primary color, identified as Super Blue with the hex code #013CC8 [5]. The wordmark appears in a clean sans-serif typeface alongside the abstract symbol, with the bank’s name rendered in both English and Hindi in some applications [3].
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