UMB Financial Corporation is a financial services holding company headquartered in Kansas City, Missouri, tracing its origins to the 1913 founding of City Center Bank in that city.[1] The company’s primary logo is a wordmark consisting of the letters “UMB” in bold capital letters, underlined.[2]
Design and History
The current UMB wordmark was registered as a trademark with the United States Patent and Trademark Office on August 17, 2010, under registration number 3834471.[3] The application was filed on January 8, 2010, and the mark’s first use in commerce is documented as September 1, 2003.[3] The USPTO description of the mark states it “consists of the letters ‘UMB’ underlined, in bold, capital letters.”[2]
An earlier UMB wordmark trademark, filed June 28, 1999 and registered March 21, 2000, documented a first use date of November 11, 1982, and was cancelled in November 2021.[4] The company also registered the slogan “UMB COUNT ON MORE.” as a trademark in 2009, described as “the word ‘UMB’ in block letters and underlined above the words ‘COUNT ON MORE’.”[5]
UMB’s history page notes the bank was renamed United Missouri Bancshares, Inc. at some point after its 1913 founding, and the company has grown from its Kansas City roots into a national financial services firm.[6] The company’s official history also notes that City Center Bank was one of the first banks in the nation to offer a drive-through deposit counter.[1]
Meaning and Symbolism
The USPTO trademark record provides only a literal description of the mark’s appearance, not an explanation of intended symbolism.[2] Brand asset databases list a gray color (hex #747678) associated with the UMB brand, but no official color specification or meaning has been documented.[7]
Typography and Design
The registered trademark describes the UMB mark as bold capital letters with an underline, but does not identify a specific typeface.[2] No official source naming the font used in the UMB wordmark was located in the research. The designer or agency responsible for the current UMB logo has not been publicly documented.
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