“Dsquared Underwear” refers to an innerwear line of the Dsquared2 fashion house, not a separate company. The identity is built around the DSQUARED2 wordmark, with a superscript 2 in one registered form; another registered form places a leaf over the wording. The United States trademark record describes both treatments, without claiming a particular color as part of the mark (USPTO trademark record).
Dsquared Underwear Logo PNG
Meaning and history
The wordmark is a compact arrangement of capital letters, with the numeral 2 raised in the registered wording version. The trademark record also describes a leaf positioned over the name. DSQUARED2’s product copy identifies the maple leaf as a symbol of Canada, reinterpreted by Dean and Dan Caten to celebrate their origins (DSQUARED2 product page).
1995 – 2012
This stage image shows the DSQUARED wordmark with a visibly raised 2. That treatment is consistent with the wording described in the trademark record, but the image’s stage label does not establish when the design began. The house granted an underwear, lingerie and beachwear licence to Isa Seta in 2012, a product-line milestone rather than evidence of a logo redesign (FashionNetwork).
2012 – Today
The later-stage image presents DSQUARED2 in bold capitals, with the final 2 appearing at the baseline rather than as the raised numeral shown in the earlier-stage image. The supplied timeline alone does not establish a redesign date. The DSQUARED2 wordmark and maple-leaf symbol remain in brand use; in January 2026, OTB Group announced a renewed licensing agreement between Dsquared2 and Staff International through fall 2031 (OTB Group announcement).
The name and the underwear line
The name is commonly explained as “D squared,” referring to the two designers’ first names, both beginning with D (Elle Germany’s designer profile). The underwear, lingerie and beachwear licence dates to 2012 and was granted to Isa Seta, according to FashionNetwork. The products carry the Dsquared2 identity rather than a separate documented underwear-company logo.
The house behind the mark
Dean and Dan Caten are Canadian twin designers who founded Dsquared2 and serve as its creative directors, according to OTB Group. Sources differ on whether the first men’s collection appeared in 1994 or 1995: Business of Fashion gives 1994, while WWD places it in 1995.
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. Dsquared Underwear and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
