Fendi Logo PNG
Meaning and history
Fendi is an Italian fashion house founded in Rome in 1925 by Adele and Edoardo Fendi. Adele had opened a fur and leather workshop in 1918, and the family’s first boutique followed in 1926, according to LVMH’s Fendi profile. The identity developed from an early squirrel emblem to Karl Lagerfeld’s 1965 FF monogram and, later, a wordmark that was renewed in 2026.
1925 – 1965
The early emblem pairs a squirrel holding a nut with the FENDI name. The animal connects the mark to the family workshop’s origins; accounts relate it to Edoardo’s comparison of Adele’s energy to a busy squirrel. It is visually distinct from the letter-based identities that followed.
1965 – 2000
In 1965, Karl Lagerfeld joined Fendi and created the interlocking, inverted FF monogram. Fendi and LVMH give its meaning as “Fun Fur(s),” linking the initials to the house’s fur heritage. The stage image pairs the compact FF symbol with a bold, uppercase FENDI wordmark. Fendi and LVMH document the date and phrase.
The FF also became a repeat pattern. FashionNetwork describes the black-and-brown Zucca jacquard as beginning as a luggage lining before appearing on bags. Fendi later revisited the motif in collections including FF Reloaded and Fendi Mania in 2018. FashionNetwork reports on the pattern and its revival.
2000 – 2013
This stage image shows a simple uppercase FENDI wordmark, without the FF symbol above it. Its clean, widely spaced letters contrast with the combined monogram-and-wordmark treatment shown in the preceding stage. The image records a visual difference, not a confirmed redesign date.
2013 – Today
The image shows a heavier, rounded FENDI wordmark with ROMA beneath it. This 2013-era treatment was superseded in February 2026: graphic designer Leonardo Sonnoli’s renewal removed the rounded terminals and dropped ROMA. Fashion Snap reported that the new identity was presented with Maria Grazia Chiuri’s first collection and was the first logo change since 2013. Read Fashion Snap’s report.
The FF across Fendi products
The FF works both as a standalone emblem and as a repeat pattern. On the bag shown here, the interlocking motif covers the fabric while a large FF-shaped clasp makes the mark a prominent part of the design.
The bracelet translates the same initials into a sculptural metal form. These product applications show how the monogram can function as decoration as well as a brand identifier.
Ownership and design context
LVMH and Prada jointly acquired a 51 percent stake in Fendi in 1999. LVMH bought Prada’s 25.5 percent share in 2001, taking majority control; LVMH is Fendi’s parent company. Europa Star’s report and Reuters coverage via CNN describe the transaction.
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. Fendi and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
