Halara Logo PNG
Halara logo and identity
Halara is an online athleisure brand founded in 2020 by Joyce Zhang. Its product range includes exercise dresses, leggings, skirts and swimwear, according to the brand’s app listing. The visible logo is a lowercase “halara” wordmark, with rounded letterforms and no separate graphic within the lettering.
The brand’s app listing explains the name through the Greek word “halara,” describing it as looseness or a state of ease. This is Halara’s published account of the name, rather than an explanation of the letterforms or a documented meaning for the logo itself.
A third-party mirror of US trademark records describes a stylised “halara” word mark, filed on 24 January 2022 and registered on 6 December 2022 as Registration 6918260. The record says colour is not claimed as a feature of that mark. Separate US and Australian device-mark filings followed in November 2023, documenting protection for a graphic element alongside the word mark. These filing records establish trademark milestones, not the introduction dates of the designs shown here.
In 2024, branding publication Brandstar reported that The Working Assembly had created a broader visual identity system for Halara, including work on the logo, website, packaging and social channels. The report said the system had not appeared on Halara’s website at that time; it does not establish a completed rollout or the present status of the visible wordmark.
2020 – Today
This image shows the same lowercase wordmark as the lead image, against a white rather than black background. The two images therefore provide different presentations of the lettering, not evidence of two dated logo designs.
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. Halara and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
