New Yorker Logo PNG
This red wordmark belongs to New Yorker, the fashion retailer headquartered in Braunschweig, Germany. It is unrelated to the American magazine The New Yorker and to the Japanese NEWYORKER clothing label, a separate namesake associated with Daidoh Forward (GetNews Japan).
Meaning and history
The name New Yorker came after the business’s first two store names. The company chronicle dates the opening of Jeans Shop Number One in Flensburg to October 1971, followed by a Braunschweig store called Jeans House in October 1976. The first store trading as NEW YORKER opened in Kiel on 1 April 1982 (New Yorker company chronicle).
1971 -Today
The company’s timeline provides context for the name, not evidence of a logo design from 1971. The image here shows the red wordmark also pictured above: bold capital letters, with a markedly taller Y rising above the other letters. The company’s current profile confirms that New Yorker continues to trade under this identity (New Yorker company profile).
The identity is lettering rather than a separate emblem. Its red, tightly arranged capitals give the word a compact, forceful shape, while the oversized Y creates the main break in the line. A design article also draws attention to the treatment around the central Y, though that commentary does not establish a design credit or intended symbolism (Creativos Online).
Font
The alphabet specimen shown here should not be taken as proof of the typeface used in the New Yorker logo. Visually, the logo uses heavy, angular capitals and a distinctive enlarged Y; no typeface or designer is identified in the cited material.
The word mark “New Yorker” was filed with the EUIPO in 2005 and registered in 2007, with New Yorker S.H.K. Jeans GmbH & Co. KG listed as proprietor in the registry-derived record (North Data).
New Yorker’s stores carry the company’s own labels, including Fishbone, Amisu, Smog and Censored, rather than third-party brands. The company’s current profile describes a network of more than 1,300 stores and more than 26,000 employees (New Yorker company profile).
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. New Yorker and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
