Hetregó is the outerwear brand of Minardi Industries S.r.l., a family firm based in Lugo, Italy. Minardi established the label in 2005 for jackets and outerwear, distinct from the parent company’s much older feather business, according to the company’s history.
Hetrego Logo PNG
Meaning and history
The name combines French être (“to be”), Latin ego (“I”) and English go.” The brand presents these language fragments as the basis of its name, a construction also recorded by the Pitti Immagine exhibitor archive.
The wordmark reads HETREGÓ, with an acute accent over the final O. Three narrow, tapered forms accompany it. In the archive image below, they sit above the lettering; other retail presentations place the emblem beside the wordmark. The US trademark description calls the forms leaf-shaped and describes the lettering as “special script,” without claiming a colour, in a mirror of the trademark record.
Descriptions of the emblem’s meaning differ. An Italian directory calls the forms cypresses bent by the wind, while retailer copy describes them as feathers associated with down. Neither interpretation is presented as an official explanation by Hetregó; the trademark description identifies their shape without assigning symbolism (Centocittà; TSUM).
The name and label grew out of Minardi’s feather trade. Luigi Minardi founded the company in 1916; its early work included ornamental feathers for army riflemen and later feathers for Paris high fashion. The company’s history places its move into home textiles in the 1970s and its first down-filled garments in the 1990s, before Hetregó’s 2005 launch (Minardi history).
???? – Today
This archive stage shows the same core elements: three tapered forms and the accented HETREGÓ wordmark. Compared with the opening plate, the mark appears in solid black on white rather than as outlined lettering on a dark ground. The company’s current site presents Hetregó as Minardi’s outerwear brand (Hetregó).
Minardi filed the HETREGÓ US trademark in 2008, and it registered that year. The US registration was cancelled in 2018; that record concerns the US registration, not the continued status of the brand. These dates and the owner name are listed in the trademark-record mirror.
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. Hetrego and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
