Love Republic Logo PNG
Meaning and history
Love Republic is a womenswear brand in the Melon Fashion Group portfolio, not a separate fashion company. MFG records the brand’s launch in 2009. Its 2024 sustainability report describes Love Republic as a cosmopolitan clothing, footwear and accessories brand for women, with values including female energy, ambition, confidence and hedonism (MFG history; MFG sustainability report).
The identity is built around the brand name rather than a separate emblem. The archive images show a substantial change in its lettering, while MFG’s 2019 announcement confirms that the brand introduced a new logo and corporate style that year.
2009 – 2019
The archive image for this period shows “LOVE REPUBLIC” in serif capitals, rendered in a gold tone against a dark background. This differs markedly from the sans-serif lettering in the later stage. MFG’s chronology dates the brand’s launch to 2009; trade accounts describe it as a rebranding of the Taxi chain, acquired around 2008–2009. The acquisition year varies between accounts, so the launch date and predecessor relationship are the clearer points (MFG history; Profashion; Retail.ru).
2019 – Today
The later image shows the name in widely spaced sans-serif capitals. In September 2019, MFG announced a new logo and corporate style for the autumn/winter 2019–20 season, describing the new font as lighter and more laconic. The redesign accompanied a shift in the brand concept toward a lifestyle label for women with character (MFG announcement; FashionUnited).
MFG’s 2024 and 2025 materials continue to list Love Republic as an active brand, and the documented logo restyle remains the 2019 change (Profashion; MFG 2025 annual report).
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. Love Republic and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
