New York & Company Logo PNG
Meaning and history
New York & Company uses a typographic wordmark: the brand name, rather than a separate pictorial emblem, identifies it. The business began in New York City in 1918 as Lerner Shops, founded by Samuel A. Lerner and Harold M. Lane. Its name later changed to Lerner New York in 1992 and New York & Company in 1995, according to WWD.
1995 – Today
This single-line treatment spells the name in capitals, with the ampersand between “NEW YORK” and “COMPANY.” It is a visual example of the nameplate associated with the 1995 brand-name change. The heading’s “Today” label should not be read as a corporate-status update: the company’s parent was renamed RTW Retailwinds in 2018, and the New York & Company e-commerce business and intellectual property were sold to Saadia Group in 2020, as WWD and RTW Retailwinds’ sale announcement report.
Wordmark variations
The archive’s primary image presents the name on one line, while the 1995-stage image shows dark lettering against a light background. Neither treatment adds an emblem or changes the wording. These examples show the name functioning as the full identity rather than as a label paired with a separate icon.
Colors and layout
This alternate image breaks the name across two lines, placing “COMPANY” below “NEW YORK &.” The letterforms appear as thin outlines against a dark field, unlike the single-line treatment above. The contrast in layout and rendering is visible; the images do not establish when this variant was introduced or where it was used.
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. New York & Company and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
