Paparazzi Accessories is a direct-selling fashion jewelry and accessories company based in St. George, Utah. Its logo combines a crown-shaped emblem with a lowercase wordmark. The trademark record describes the emblem as four stylized letter “p”s and three teardrop shapes above a horizontal baseline, with “paparazzi” beneath it. The record reproduces the mark description.
Paparazzi Logo PNG
Meaning and History
The federal registration covers specified Class 14 goods, including bracelets, necklaces, rings, earrings and brooches. The application was filed on September 8, 2011, and the mark was registered as No. 4,248,520 on November 27, 2012. The record says color is not claimed as a feature of the mark and lists December 7, 2010, as the registrant’s claimed first use. These dates concern the mark; the company describes itself as founded in 2011. The registration record and BBB National Programs’ DSSRC summary make that distinction clear.
Trade publication Direct Selling News reports that sisters Misty Kirby and Chani Reeve, together with their husbands Trent Kirby and Ryan Reeve, moved from making headbands for craft fairs to a consultant-based selling model in January 2011. The company sells jewelry and accessories through Independent Consultants. Direct Selling News recounts that early history.
2010 – Today
This stage pairs the crown device with the lowercase “paparazzi” wordmark. The image shows the wordmark set directly beneath the emblem, while the trademark description identifies the same basic arrangement. The record’s claimed first-use date is in 2010; the registration followed in 2012. These dates do not establish when the design was created.
The crown remains a documented corporate identity device: the company’s consultant documentation calls it the “Paparazzi Crown Logo” and distinguishes it from the logos consultants may use. The company’s usage guidance says the crown logo must not be removed, repositioned or obscured.
Emblem and Color
The emblem also appears on its own, without the wordmark. In the supplied images, its bright pink outline contrasts with the black or white backgrounds. The registration does not claim a specific color, so the pictured pink treatment is a visual use of the mark rather than a registered color specification.
The wordmark is lowercase and drawn with rounded, open letterforms. No typeface name is needed to describe what is visible. The company’s guidance distinguishes the corporate crown logo from “Independent Consultant Logos” and “Elite Independent Consultant Logos,” which consultants may use unaltered; it also prohibits changing the crown logo itself. The company’s consultant documentation sets out those rules.
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. Paparazzi and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
