Wireless Ireland was the radio and digital media group behind Dublin’s FM104 and Q102, Cork’s 96FM and C103, Live 95 in Limerick, LMFM and U105 in Belfast. The company operated under the Wireless Ireland name until March 2025, when it rebranded as Onic. The group’s sales house, urbanmedia, also became part of the new Onic brand.[1]
Design and History
Wireless Ireland’s visual identity went through several iterations during its time as a radio group. Logo archive records show distinct wordmark designs dated 2016 and 2018, alongside earlier UTV Radio Ireland logos from 2006 and 2010, reflecting the group’s corporate lineage.[2]
The 2018 Wireless Ireland logo was a typographic wordmark, with an alternative stacked version also produced. The 2016 design used a different layout, indicating a refresh of the identity in 2018.[2]
In March 2025, the group retired the Wireless Ireland name entirely. The rebrand to Onic was led by Bradley: The Brand Agency, which developed the brand strategy including naming, positioning, brand values and tone of voice, and designed the new logo, icons and full visual identity.[3] The name change coincided with the launch of 10 new DAB+ radio services, new digital streams, an expansion of talkSPORT Ireland and refreshed websites.[4]
Meaning and Symbolism
According to Bradley: The Brand Agency, the refresh from Wireless Ireland to Onic was a strategic step to engage broader audiences and connect all the group’s dynamic content types under one brand, reflecting the fast-changing digital landscape.[3] Onic’s managing director Sean Barry described the new brand as “a beacon for authenticity and trusted quality content.”[4]
Typography and Design
The Wireless Ireland wordmark was a typographic identity that placed the brand name at the center of the design. The 2018 version was a horizontal wordmark with an alternative stacked arrangement, while the 2016 version used a different proportional layout.[2] Specific typography details for the Wireless Ireland logo are not documented in available sources.
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