Arti Present Messebau is a German exhibition and trade fair construction brand. The company’s visual identity dates back to 1970, when its symbol was originally designed by Hannes Schober.[1]
Design and History
The Arti Present Messebau logo was created in 1970, placing it within a period of German graphic design that favored clean, functional forms.[1] The mark is categorized as a “cut” logo, a term used to describe symbols built from geometric shapes that appear to be sliced or segmented.[1]
While the logo database identifies Hannes Schober as the original designer, no independent source confirms the involvement of a second designer or a specific redesign timeline.[1] The brand has maintained its 1970-era mark, which continues to serve as the company’s identifier in the exhibition sector.[1]
Meaning and Symbolism
Documented interpretation of the logo’s symbolism is limited. The “cut” construction of the mark suggests a modular or structural quality, which aligns thematically with the company’s trade fair construction business, though this connection is not explicitly stated in available sources.[1]
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