IFsa is a Spanish franchising brand whose original symbol was designed by the prominent Spanish graphic designer José María Cruz Novillo in 1984.[1] Cruz Novillo, who died in May 2026, is widely regarded as one of the most influential graphic designers in contemporary Spain, having created more than 400 marks over his career, including identities for Correos, Renfe, Repsol, Endesa and the Spanish Socialist Party (PSOE).[2][3]
Design and History
The IFsa mark dates to 1984, a period when Cruz Novillo was producing corporate identities for a wide range of Spanish institutions and companies.[1][4] His work from this era is characterized by minimalist, audacious line work that brought a modern visual language to Spanish corporate design.[5]
Cruz Novillo’s logo output, including the IFsa symbol, was later compiled in the monograph “Cruz Novillo: Logos,” published by Counter-Print in 2017. The book documents his logo design work and its significance to Spanish and global design communities.[6][7]
Meaning and Symbolism
The mark is described as a geometric symbol, consistent with Cruz Novillo’s broader approach to logo design, which favored clean, minimalist forms over decorative detail.[5]
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