Cupertino Electric, Inc. (CEI) is an electrical engineering and construction company headquartered in San Jose, California, founded in 1954 by Gene Ravizza and Pete Kraljev. The company became a Quanta Services company in July 2024. Its visual identity is documented through federal trademark registrations that describe the company’s wordmark and monogram.
Design and History
The current Cupertino Electric logo is a wordmark registered with the United States Patent and Trademark Office. The mark consists of the wording “C CUPERTINO ELECTRIC INC.” in a stylized font, with “CUPERTINO” positioned above “ELECTRIC INC.” A stylized letter “C” appears to the left of the wording and contains two horizontal lines inside it. The trademark was filed in December 2017 and registered in 2019 under registration number 5672476. [1]
Cupertino Electric also holds an older trademark for a “CE” monogram, registered in 1984 under registration number 1303119. The mark consists of the stylized letters “CE” and covers electrical contracting services. This earlier mark indicates that the company has used a letter-based identity for several decades. [2]
The company’s official website does not publish brand guidelines, a media kit, or a logo history page, so no documented redesign timeline or designer attribution is available from primary sources.
Meaning and Symbolism
The USPTO trademark record for the current wordmark describes only the visual elements: the stacked wording, the stylized “C” to the left, and the two horizontal lines inside the “C.” No official source documents a symbolic meaning for these elements. The “CE” monogram trademark similarly describes only the stylized letters without claiming any symbolic significance. [1] [2]
Typography and Design
The trademark registration describes the wordmark as using a “stylized font” for the wording “C CUPERTINO ELECTRIC INC.” No specific typeface name is identified in the registration. The mark’s construction, with “CUPERTINO” stacked above “ELECTRIC INC.” and the standalone “C” to the left, is the only documented typographic arrangement. [1]
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