Hess Hoch und Tiefbau is a Swiss construction brand whose mark is attributed to graphic designer and artist Marcel Wyss (1930–2012). The symbol was originally designed in 1950, according to logo database records that describe it as an arrow-shaped mark with a Swiss connection.[1]
Design and History
Marcel Wyss trained as a graphic designer from 1946 to 1950 and studied at the Kunstgewerbeschule Bern.[2] He later co-founded the magazine Spirale with Dieter Roth and Eugen Gomringer in 1953, and worked with Karl Gerstner at the agency GGK (Gerstner, Gredinger + Kutter).[2] Wyss was also a member of the Allianz group of Swiss concrete artists.[2]
The Hess Hoch und Tiefbau mark is described as an arrow logo, a form consistent with the geometric, constructivist approach Wyss practiced as an artist of the konstruktiv-konkreten (constructive-concrete) movement.[3][1] The logo database categorizes the mark among arrow logos with a Switzerland shape, though no further visual details are documented in the available sources.[1]
Meaning and Symbolism
The mark’s attribution to Wyss places it within the context of Swiss graphic design of the early 1950s, a period when Wyss was completing his formal training and beginning his career.[2]
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