Turnbull Elevator Ltd. was a Toronto-based elevator manufacturer active from 1900 until its acquisition by Dover Elevator Co. in June 1966, after which it operated as Dover-Turnbull.[1][2] The company installed elevators mainly in Canada, but also in the United States.[1] Its manufacturing operations were based at 126 John Street in Toronto, a building originally constructed in 1886 for John Burns Carriage Manufacturers and later known as the Turnbull Elevator Manufacturing Co. building.[3][4]
Design and History
Turnbull Elevator Co. Limited filed a trademark application for its name on August 20, 1954, with registration following on January 14, 1955. The trademark was registered for use in Canada on wares, with use claimed since at least August 11, 1954.[5]
In 1965, the company built a 165-foot elevator testing tower in Erie, Pennsylvania, for experimental purposes and to test elevators.[6] The facility was acquired by Dover Elevator Co. in June 1966, and the plant closed in late 1968.[2]
Documentation of a specific 1964 logo design for Turnbull Elevator, including any attribution to designer Bob Anderson or the studio Hiller Rinaldo Associates, could not be verified in available sources. The Toronto studio Hiller Rinaldo, owned by Steve Hiller and John Rinaldo, was previously known as Anderson & Hiller, owned by principals Bob Anderson and Steve Hiller, and was active in the late 1960s.[7] However, no archival record connecting this studio to a Turnbull Elevator identity was found in the research materials.
Meaning and Symbolism
No documented symbolism, color specifications, or design intent for a Turnbull Elevator logo could be verified from available sources. The company’s trademark registration covers the word mark “TURNBULL ELEVATOR CO. LIMITED” rather than a pictorial symbol.[5]
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