Clain is a crypto compliance and analytics company that builds blockchain analysis software for regulatory compliance and forensic investigation. The company was founded in 2018 and is based in the United States.[1][2] Its visual identity was created as part of a broader branding and website design project, developed by an unnamed design team that documented the work on Dribbble.[3]
Design and History
The Clain identity was developed alongside a new website, with the design team tasked with creating both the visual identity and the web presence.[3] The visual language was intended to be modern and simple, conveying the ease of using Clain’s services while highlighting the technology’s contemporary nature.[4] The designers used simple geometric shapes to keep a straightforward approach in describing Clain’s services.[3]
The identity was later extended with the addition of color, which the design team said further solidified the branding.[5] The project also included presentation collateral, expanding the visual system beyond the logo and website.[4]
Meaning and Symbolism
The Clain palette uses predominantly two hues of blue, which the design team stated signify security, loyalty and stability.[5] Small red dot details were added to emphasize graphic elements, drive animations and give individuality to the icons.[5] The geometric shapes used throughout the identity were chosen to keep the description of Clain’s services straightforward.[3]
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