Reserve Rights (RSR) is the governance and utility token of the Reserve Protocol, a decentralized platform for creating asset-backed baskets of tokens called DTFs (Decentralized Token Folios). The token’s visual identity is tied directly to the Reserve Protocol brand, which underwent a complete redesign in August 2023.
Design and History
Reserve launched its new brand on August 10, 2023, replacing the previous visual identity across the protocol’s website and communications. The redesign was announced through the project’s official blog and discussed in the Reserve Protocol community forum, where the new design was described as “clean and minimal.” [1]
The current Reserve Protocol logo is a circular emblem. The mark is used across the protocol’s website at reserve.org, which serves as the official home for both the Reserve Protocol and its RSR token. [2] The token’s icon is also distributed through third-party crypto asset registries and token list repositories, which maintain standardized logo files for use in wallets and exchanges. [3]
Meaning and Symbolism
The 2023 rebrand introduced a defined color system anchored by a specific blue. The project’s official blog identifies the primary hue as “#0151AF,” described as “Reserve Blue,” a balance between “a deep oceanic navy that is vast and serious, and a saturated cobalt that is energetic and tech-forward.” [4] This documented color choice replaced the earlier white-based palette that had been associated with the brand’s previous identity.
Typography and Design
Documentation of the 2023 redesign does not specify a particular typeface or typographic system for the Reserve brand. The redesign focused on the visual identity and website, with community feedback noting the new design’s clean and minimal aesthetic. [1] No official source identifies a specific font family used in the logo or wordmark.
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