Compound Ether (cETH) is an ERC-20 token issued by the Compound protocol, a decentralized finance (DeFi) platform built on the Ethereum blockchain. cETH functions as a cToken, the primary means of interacting with the Compound protocol; when users mint cETH, they deposit Ether into the protocol and receive a token that accrues interest over time. The token is listed on Etherscan under the contract address 0x4ddc2d193948926d02f9b1fe9e1daa0718270ed5. [1] [2]
Design and History
Compound Ether does not maintain a distinct visual identity separate from its parent protocol. As a cToken within the Compound ecosystem, cETH is represented in token listings and wallets using the Compound brand’s visual language. The Compound protocol was founded in 2017 and is headquartered in San Francisco, California. [3]
The Compound brand identity is built around a single primary color, Compound Green, recorded as #00D395. [4] Brandfetch, which aggregates brand assets, also lists two supporting colors for Compound Labs: Athens Gray (#F9FAFB) and Bunker (#070A0E). [5]
In 2021, the Compound design team developed a secondary brand logo for its product line, intended for use by sub-brands. The first sub-brand to adopt this new logo was Compound Grants, which used a gold-bronze gradient to differentiate itself while maintaining a strong association with the Compound parent brand. [6]
Meaning and Symbolism
The Compound Grants sub-brand identity used a waveform and gradient to symbolize progression, and its gold-bronze gradient was chosen to reflect the purpose of the grant program, with gold described as a classic symbol of wealth. [6]
Typography and Design
The Compound brand’s visual identity is primarily defined by its green color accent, which has been noted as one of the first major DeFi protocols to establish a clear brand identity. [7]
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