Bitget is a cryptocurrency exchange founded in 2018, known for its copy trading platform and derivatives products. The exchange has undergone two documented logo updates since its launch, each tied to a broader brand repositioning.
Design and History
Bitget introduced a new logo on August 25, 2021, replacing its original mark. The 2021 design featured two interactive arrows, which the company said symbolized the platform’s liquidity, activity, and its pursuit of freedom and fairness, while also reflecting the nature of platform trading. The new blue color was described as representing the energy and vitality of the digital asset industry, conveying a sense of boldness and creativity. The redesign accompanied a new slogan, “Better Trading Better Life,” and was intended to display a new corporate culture and values as the exchange expanded globally.[1][2]
In July 2023, Bitget announced a rebranding initiative centered on a “Trade Smarter” philosophy. The company updated its visual identity using a “subtractive” approach, starting with the “tails” in its iconic arrow logo. The simplified graphic was designed to emphasize a sense of direction, helping users find their own trading vector aligned with their investment goals. The exchange planned a complete visual overhaul of its mobile and desktop platforms within six months.[3][4]
The 2023 rebrand was formally completed in November of that year, with Bitget announcing the rollout of its new brand logo, slogan, corporate vision, and visual identity. Managing Director Gracy Chen said the update reflected the company’s commitment to shaping a smarter digital future.[5]
Meaning and Symbolism
Bitget’s name combines “Bit,” derived from binary and digit, the smallest unit of information, with “Get,” representing interaction and connection between the platform and the external world. The company stated the name expresses its mission of “Better Trading Better Life” and its commitment to offering liberal, ultimate, and fair trading services.[2]
The 2021 logo’s two interactive arrows were described by Bitget as showing that the platform always puts users first and leads users to success and fortune through transactions.[2] The 2023 update simplified this arrow motif, removing the tails to create a more streamlined and driven image.[4]
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