Exodus is a multi-asset cryptocurrency wallet developed by Exodus Movement, Inc., a company founded in 2015 by JP Richardson and Daniel Castagnoli. The wallet is available on desktop and mobile platforms and is designed to let users manage, swap, and store digital assets in a self-custodial manner. The company’s official brand page describes the current identity as its third logo and an evolution of the brand, with a logomark built around the letter E and four arrows. [1] [2]
Design and History
Exodus launched in 2015 with a core product that allowed users to send, receive, and swap digital assets on the desktop. According to the company’s brand page, the current logomark comprises four arrows that represent send, receive, and swap, a direct nod to that original product. The mark also mirrors the letter E, the first letter of the Exodus brand name. [1]
The company describes the current identity as its third logo and an evolution of the brand, tied to its goal of unlocking Web3 for millions of users. The brand page frames the letter E as representing an exodus away from traditional finance and toward a sovereign financial future. [1]
A trademark filing for the current mark, filed in June 2022 and registered in January 2024, describes the design as a mirrored angular “E” with the top line angling up, the bottom line angling down, and a vertical line peaked inward. The mirrored image is not connected but visually forms an irregular hexagon, and it is located to the left of the word “EXODUS.” [3]
Meaning and Symbolism
The company’s official brand page documents the symbolism of the current mark. The four arrows represent the send, receive, and swap functions that defined Exodus’s original product in 2015. The letter E, formed by the mirrored arrows, represents the brand’s goal to lead an exodus away from traditional finance and toward a sovereign financial future. [1]
Typography and Design
The trademark registration for the current mark describes the wordmark as the word “EXODUS” set in standard characters, with the mirrored angular E symbol placed to its left. The USPTO filing does not specify a particular typeface, and no official source identifies the font used in the wordmark. [3]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
