Groestlcoin (GRS) is a cryptocurrency launched on 22 March 2014, focused on technological advancement and fast, low-fee transactions using the Groestl hashing algorithm.[1] The project’s visual identity centers on a circular emblem in blue and white, a design that has remained consistent since at least 2014 when the official logo files were first shared publicly.
Design and History
The official Groestlcoin logo was published on the project’s forum in May 2014, when the team shared the primary logo image along with a dedicated color reference file for those needing exact specifications.[2] The same announcement also provided vector files in SVG, AI, and EPS formats for use in merchandise such as t-shirts and printed materials.[2]
The logo is a circular emblem built around the GRS ticker, rendered in a blue and white palette. Brand asset tracking lists the primary brand color as a denim blue with the hex code #1288B9, alongside white and a dark midnight tone (#021C31) used as a secondary color.[3] The circular format works well as a coin-style icon, which is typical for cryptocurrency marks and allows the logo to scale cleanly across wallets, exchanges, and blockchain explorers.
Meaning and Symbolism
The design functions primarily as a distinctive identifier for the GRS ticker rather than carrying documented allegorical meaning. The blue and white palette is consistent with the project’s branding across its website and official materials.[3]
Typography and Design
The Groestlcoin wordmark appears in a clean, sans-serif letterform on the project’s official website, paired with the circular GRS emblem.[1] The ticker-based emblem itself uses a bold, straightforward letter treatment for the GRS characters, prioritizing legibility at small sizes common in cryptocurrency applications.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
