GAS is an Italian clothing brand founded in the 1980s, known for its denim and casual apparel. The brand’s visual identity is built around a distinctive double rainbow logo, a mark that has remained central to GAS’s identity since the brand’s early years.
Design and History
GAS launched its first collection in 1984.[1] The GAS logo, featuring a double rainbow, originated from a personal experience of the founder during a trip to Cape Town, South Africa.[1] The double rainbow imagery depicts two rainbows appearing when the sun rises after a storm at the point where the Atlantic and Indian Oceans meet in Cape Town.[2]
Meaning and Symbolism
The double rainbow logo reflects values associated with the GAS brand, including harmony, positivity, and vitality.[2] The rainbow symbol has also been described as representing diversity and the courage to be individual.[3] The logo’s origin in a rare natural phenomenon is said to represent GAS’s originality and its pursuit of a natural, pure design style.[4]
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