SwissBorg is a Swiss-based cryptocurrency investment platform that offers a mobile app for buying, selling, and trading digital assets. The company launched its initial coin offering (ICO) in 2018, and its native utility token, originally called CHSB, was introduced during that offering. In October 2023, the token was rebranded to BORG, though the company name and logo remained unchanged. [1] [2]
Design and History
The SwissBorg logo consists of an abstract symbol paired with the wordmark “SwissBorg.” The symbol is designed to encapsulate how blockchain technology, decentralised finance, and the platform’s smart engine empower users to become crypto investors. [3]
The logo is available in multiple versions, including an icon-only format and a full wordmark lockup, with light and dark variants for use across different backgrounds. [4] The brand’s visual assets are distributed through its official press corner, which provides access to high-quality images and brand materials. [2]
When SwissBorg migrated its token from CHSB to BORG in October 2023, the exchange explicitly stated that the token’s name and logo would remain unchanged. The rebranding affected only the token ticker and contract, not the visual identity of the company. [5] [6]
Meaning and Symbolism
The SwissBorg logo’s abstract symbol is intended to represent the intersection of blockchain technology, decentralised finance, and the platform’s smart engine, which finds the best execution routes across multiple exchanges for users. [3] The brand’s tagline, “Control Your Wealth,” appears alongside the logo on branded merchandise, reflecting the platform’s emphasis on user autonomy over financial assets. [7]
Typography and Design
The SwissBorg wordmark uses a custom letterform treatment in which the “S” and “B” are rendered in a stylized manner consistent with the abstract symbol. The logo is distributed in SVG and PNG formats through official and third-party asset libraries, indicating a vector-based design that scales across digital platforms. [4] The brand also maintains a design competition program for partner cards, which requires participants to preserve the placement of the SwissBorg logos while allowing creative freedom in other design elements. [8]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
